by Fotos da Bahia

Know Your product before You Sell It

Know Your product before You Sell It

Product knowledge is by far the most important key ingredient to
posses when it comes to selling your product.

Before you sell your product, make sure you know it inside and
out, you wouldn’t want to be caught without an answer if your
prospect had a specific question.

Think about it, if you were interested in buying a product from
someone and they couldn’t answer your simplest of questions
about the product, how much faith would you have in it? Probably
none.

Here are a few tips on how to get to know your product better:

1. Brochures and Literature

Obtain as much written information as you possibly can on your
product. Read up on the features and benefits your product
offers until you know them by heart. Keep reading until you can
roll every detail off the tip of your tongue including any fee’s
associated with the product.

Also, keep your brochures handy, open them up in front of your
customer and go over the details of your product step by step.
Customers love visuals.

2. Roll Play

Role playing is a fun way to get to know your products. You will
need two of your associates to help you out with this.

You play the salesman, have one of your co-workers play the
customer, and have one of your co-worker’s critiquing you.

Have your co-worker playing the customer ask as many questions
about the product as he can possibly think of. When you are
finished, go over the sales session with the person that
critiqued you.

Also, take turns playing each character, playing the customer
can give you a great perspective on their point of view. Think
about it, how often are you the customer when it comes to buying
your companies products? Never.

3. Use the Product

This is perhaps the best way to get to know a product. To
actually own, have, and use the product, not only gives you the
ability to know it inside and out, you will also be able to tell
your customer that you have and use the product, and how
wonderful you think it is. This will tell the customer how much
you believe in the product and that you have confidence in it.

One of the worst mistakes a sales person can possibly make is to
be unprepared.

Take a few minutes out of every day to get to know your products
better. Make learning about them fun with the role playing, and
concentrate most on the products you know least about.

Remember, the more you know about your product, the easier it
will be to sell. Good luck.

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