(Press box) January 13, 2012
with an integrated digital marketing campaign with exclusive video, online and social media content, supporting the Cyber-shot TX55s launch highlights its profile as the world’s thinnest * compact digital camera with only 12.2mm thin, like the diverse range of unique features such as picture effects function.
The focus of the campaign, the challenge is 7 image effects Facebook application that not only demonstrate just a quick introduction to the exciting new phenomenon, but also how easy it is accessible to everyone. Digital photos directly from any PC or your Facebook albums are posted, allowing for the creative development of your most precious memories with a few simple clicks.
kicks off with a 3-minute video profiling the creative journey of the most brilliant minds behind the trendy handbag label Boyy 7 shows the visual effects challenge campaign was inspired how these digital cameras 7 cool photo effects similar to, and promotes a sense of a creative genius.
Challenge
From now until January 18, 2012 to participate in the challenge, open to anyone who is just an imaginative work of art with visual effects created by the Facebook app, the app tells seven friends, and 7 for the record harvest. All entries will have the opportunity to have a Cyber-shot digital camera TX55 to win and have a beautiful boyy bag (worth up to $ 1500 SGD) based in the winner from Sony about the appropriateness of the image to select the type of image effects applied, and the accompanying caption.
Campaign in Singapore and Thailand, is thrown, where traditional, web and viral marketing elements to support a wide variety of digital platforms and ads to a variety of popular portals such as Yahoo!, MSN and Sanook.
by inet Channel Co., Ltd., is more about the 7 visual effects designed to challenge, on http://www.7pfx.com and Sony’s Facebook pages found in http://www.facebook.com/ SonySingapore and http://www.facebook.com/SonyThai.
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