Minneapolis (PRWEB) February 14, 2012
nParallel and Avtex announced their collaboration to co-create multi-dimensional, interactive technology solutions for brand marketers to energize engagement with customers in tradeshow, retail and corporate settings. Avtex is a leading provider of software technology that optimizes customer interaction. nParallel is a brand communication, merchandising and display agency. The companies are blending digital technology with traditional physical displays to create dynamic, interactive and personalized brand experiences that captivate and engage buyers.
After the big bang of social media and with the virtual world now at their fingertips via smart phones, tablets and notebook computers buyers have heightened expectations for the brand experience. They expect their engagements with brands to be immediate, interactive, and individualized. By integrating new technology developments in natural user interface (NUI) applications and interactive video into physical displays, Avtex and nParallel now offer dynamic new solutions to engage todays buyers.
Social media, web marketing and mobile technology have transformed buyers expectations. They want every touch point with a brand to be on their own terms, said Eric Raarup, chief marketing officer, Avtex. The challenge for brand marketers and customer experience professionals is to fulfill these new demands in traditional venues like store aisles, tradeshow floors, and corporate lobbies.
As brand communication visionaries, we have a responsibility to our clients to reveal new possibilities to enliven and enrich the brand experience, leverage marketing budgets, and drive sales revenue, said Don Gonse, executive vice president, business development, nParallel. The dynamic interplays of digital communications and physical displays we now create with Avtex open up a new realm of opportunities for our clients to captivate and engage their audiences.
New interactive, multi-dimensional displays from Avtex and nParallel leverage mobile, social media and unified communications technologies and natural user interface (NUI) forms of communication (including touch, speech and gesture). For example, utilizing Microsoft Kinect, Avtex and nParallel are pioneering gesture-based applications for live event check-in, product presentations in 3D, and interactive product catalogs and project portfolios.
One of the first applications is in a tradeshow display designed by nParallel for SAGE Electrochromics, Inc. The interactive SageGlass